“Matter is all about real things; things you can touch, things you can hold, things you can keep. Matter is a refreshing alternative to the endless virtual media coming at us from all sides.”
It’s not often that you can actually get an audience to sign up to receive junk mail. But when the packaging is designed with extra care, and the free “junk” items are actually useful, why wouldn’t you want a box of consumer products shipped to your door?
Matter, with the tagline “Brands You Can Hold,” is a collaboration between Artomatic and Royal Mail.