I spotted a very unusual campaign by German advertising agency Rapp Collins.
“In German, “Quark” is also the name for “curd cheese”, a popular dairy product sold in every German supermarket. Playing on the double meaning in German, we created a “mouldy Quark” mailing – sending targets a tub of Quark that was well past its expiration date. Under a layer of “mould”, a flyer resembling a recipe book showcased Adobe InDesign’s superior freshness and offered recipients a free trial download...”
The packaging of this promotional item was done so well, that I can’t be 100% sure that the cheese is fake. But you definitely can’t send someone moldy cheese in the mail, right?? Ofcourse not.
“In German, “Quark” is also the name for “curd cheese”, a popular dairy product sold in every German supermarket. Playing on the double meaning in German, we created a “mouldy Quark” mailing – sending targets a tub of Quark that was well past its expiration date. Under a layer of “mould”, a flyer resembling a recipe book showcased Adobe InDesign’s superior freshness and offered recipients a free trial download...”
The packaging of this promotional item was done so well, that I can’t be 100% sure that the cheese is fake. But you definitely can’t send someone moldy cheese in the mail, right?? Ofcourse not.
