Groupon pulls its ad campaign, which included a $3 million media buy during Superbowl XLV, after an outpouring of angry and overall negative feedback from viewers and Groupon users alike. The advertising agency, Crispin Porter + Bogusky, is known for edgy ads for its clients like Burger King and Old Navy and had multiple Superbowl XLV spots.
Ironically enough, CP+B's homepage on the day this news broke included a twitter feed with negative comments about the agency themselves.
Ironically enough, CP+B's homepage on the day this news broke included a twitter feed with negative comments about the agency themselves.
James Healy said on February 12, 2011
Advertising is what people do who can't find real jobs.