One of the most difficult aspects of business for many freelancers is the pricing of projects. While some designers offer package-based pricing, most will have to provide a custom quote for every new client. Making an accurate estimate as to how much time will be required is often a challenge, but for many freelancers what is even more difficult is closing the sale and getting the client to commit by signing a contract and agreeing to the price. By nature most designers are not interested in sales, but it is a necessary part of being a freelancer. Of course, the more demand you have for your services the easier it will be, and the less pressure you will have to land each potential client. But in reality most freelancers today are not in a position to lose out on projects if it can be avoided. In this industry pricing objections from potential clients are relatively common. Maybe the client doesn't have much knowledge or experience in the area and they have unrealistic expectations of what is involved in the process and how much work is required. Or maybe they have a friend or family member who claims they can get a website for much cheaper somewhere else. Whatever the case, freelance designers never enjoy dealing with pricing objections. In this article we'll look at a few key things that you can do when you are in a situation where a potential client is hesitating to move forward due to price. While there will always be some clients who expect a top notch website for a bargain basement price, most clients are very reasonable and effective communication can often lead to some way to come to an agreement.

1. Break it Down

Rather than presenting a client with a quote that shows only the total price and a few bullet points about what they will be getting, go into more detail and break down the process step-by-step. A total dollar amount can seem very overwhelming if it is more than a client was expecting, but with some detail that explains what is involved and what they are getting for that price, the same price may seem quite reasonable to the client.