Scrabble packaging redesign concept by Matt McInerney
(follow up to earlier post)

mattmcinerney:

This is the follow up to my previous post about redesigning the Scrabble logo. This is the entire academic project: my concept for redesigning the Scrabble packaging. My design strips away the need for a box to hold your board and instead turns the package into the product. This new Scrabble board functions more like a book, featuring the logo and instructions on the outside, with a board on the inside that’s revealed as you open the package. The two pieces/boxes that make up the package and board are hollow and features tabs at the top that can be opened. This is where you’ll find your Scrabble pieces and tiles. To keep the package shut, I embedded two magnets in the material on opposite sides of the board.

The new package is only about 10 inches tall, so it can fit comfortably on a bookshelf, no need to stack it on top of or underneath other board games. This package also cuts down on materials used to make the game. There’s no need to put a box or slip around this, the cover serves as a display for the product on store shelves. If you’d like to see higher quality photos of the project you can check them out on flickr.