Penguin 75: Designers, Authors, Commentary

Cooking Channel

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A new cable network for food people

by Matt Sung/May 28, 2010

Cooking Channel is a new network for food enthusiasts and aspiring cooking fans alike. The design is clean, bold, and modern with tight typography leading and a penchant for the unexpected.

I had the pleasure of working with several very talented teams on the launch of CookingChannelTV.com and can honestly say that I am extremely excited to see the new network and online experience.

Logo Animation:

The logo, branding and broadcast design was a collaboration between Scripps Networks and Tröllback + Company. The website design was a collaboration between Scripps and Sapient.

Cooking Channel is a self-proclaimed “entertainment brand dedicated to today's passionate food lover.” General Manager, Michael Smith, states, “Cooking Channel is the new destination for today's food lover. The goal is to satisfy their craving for more information, rich experiences, tantalizing ideas, and a total immersion into the world of cooking and eating through this lineup of inspiring, entertaining and informational shows.”

Reels:

Brand ID:

Line Up Backplate:

Storyboards:

Dekos:

Website Design:

Website Talent Banners:

Website Show Banners:

Print Ads:

Recipe Card:

A shortlist of credits:

Broadcast and Print Design:

Design Director: Joanne Harmon
In-House Designers: Christopher Clarke, Jonathan Steadman
Design Agency: Tröllback + Company

Website Design:

User Experience Manager: Scott Noblit
Creative Directors: Matt Sung, Lynn Teo
Information Architects: Elaine Castillo Keller, Cindy Yang
Agency Art Directors: Jun Lee, Saulo Rodrigues
In-House Designers: Gaia Findlay, David Jewell, Ashley Quirk
Project Managers: Ping Pan, Matthew Wardian
Site Director: Mark Levine
VP of UX: Milissa Tarquini
Design Agency: Sapient
Development Agency: Perfect Sense Digital

Typography: Benton Sans, Font Bureau

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