Location: Portland, OR (United States)

Profile Last Updated: February 24, 2011

Member Since: August 12, 2007

User Type: Design Professional

Disciplines: Graphic Design, Branding & Identity, Advertising

Tags: corporate identity, design, branding, advertising

Occupation: Engineer of Creative Identity at Jeff Fisher LogoMotives

School: University of Oregon 

2nd School: - 

Description: Jeff Fisher, author of the book <i><a href=http://astore.amazon.com/jefffisherlog-20/detail/1581809395/102-7407722-0738518>Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands</a></i>, is the Engineer of Creative Identity for Jeff Fisher LogoMotives. His first book, "The Savvy Designer's Guide to Success" was released by HOW Design Books in 2004. Fisher. a professional graphic designer for 30 years, has received over 575 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in nearly 100 publications about logos, the business of graphic design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com, HOW Magazine and other resources, as well as speaking about the design profession to high school classes, college students, and international design industry events.

Looking For: Networking

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Quote: Jeffisms: "It's not that I don't play well with others; it's just that I want to choose where, when and with whom I play." • "It's better to be a smart-ass than a dumb-ass." • “‘Freelance’ is a nasty little word. It seems to imply an individual doesn’t have a ‘real’ job, can’t get a job, isn’t truly professional in their field, and is willing to work for ‘free.’” • "The only thing worse than a potential client who does not value the efforts of a professional graphic designer, is a designer who doesn't appreciate the value of their own time and work.”