Creative Director/Freelance – TOMS Shoes
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Location: Santa Monica, CA Posted: August 12, 2009 http://tomsshoes.com |
Job Description:OMS SHOES CREATIVE DIRECTOR POSITION OPENDear potential Creative Director / freelancer, My name is Blake and I am the founder and Chief Shoe Giver of TOMS Shoes. I am writing this letter to the creative community, which also will serve as the job posting for the most important role, partner, friend, designer, and job that I am hoping to fill this summer. We have worked very hard the past 3 years to get our message out to the world. We have created some cool campaigns, solid brand development, and have been extremely resourceful in communicating our dream for a better Tomorrow. Please see the following portfolio of our work thus far Http://media.tomsshoes.com/creative Conscious consumers, retailers, and partners have responded, and through their purchases and support we have given away 150,000 shoes since 2006 and will give another 300,000 pairs away this year. NOW is the time to take this movement to a whole new level. We have a big vision, ridiculous goals, and the belief that anything is possible, BUT we need someone who can bring this vision to life (on the page, the packaging, online, etc.) We need someone who is not only an incredible designer themselves, but knows how to lead a team, write copy, understand online analytics, user experience, and create messages that truly resonate with our tribe. ALSO, we need someone who knows how to communicate, advertise, brand build and more in the DIGITAL space. We do not do traditional advertising and we currently do not plan to, but we are extremely dependent on our ability to communicate online, recruit interns on Facebook, sell TOMS through clever re-targeting campaigns and create viral videos. Needless to say, deep online experience is necessary. We are proud to be a part of helping make the world a better place and but we want someone who is a lot of fun to work with, does not take themselves too seriously and is a rebel at heart. There is a lot of work to do and the only way to fit in at TOMS is to get your hands dirty. And I believe this is just the beginning. Our journey and the many stories that unfold through it are important. We need a creative team that can tell these stories, simplify our message, and achieve our clear business and social goals. Simply put, I want to build the greatest creative team in history, a team that years later people will say, “those guys were revolutionaries, what they did was historic.” And in order to build this team, we first need a leader. One important thing is you DO NOT need to be a creative director now to apply. You do need to be hungry, and you do need to demonstrate that you have experience in the key mediums we communicate in, and most of all, you need to blow us away with your vision for our future, and how that vision will be communicated to the world and inspired through those you lead. Also, if you are a freelancer and it turns out we cannot afford 100% of your time, I am open to a relationship where you would come in 2 days a week. Our total budget for this position or for the freelancer fees is 75-95K a year,. And so, thank you for reading this letter and caring enough to get to this point. If you are interested in this position and the serious responsibilities we’re associating with it, please send me a 1-2 page letter outlining why you think you are perfect for this role with links to your past work and successes. Include a resume too, and if you own a pair of TOMS, a picture of you rocking them. Many thanks for your time. Carpe Diem, Blake TO APPLY, PLEASE EMAIL creativejobs@tomsshoes.com Contact: Send email to creativejobs(at)tomsshoes.com with "design:related job post" |
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