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| June 02, 2008
I'm not that big of a fan of Coldplay anymore, but this commercial is so well done that I had no choice but to get excited. The concept is nothing new, but the execution is so absolutely perfect that it is every bit as effective as the very first iPod ad (everything in the middle isn't worth mentioning in my book). The lighting, rhythm, timing, everything is there. A wondeful marriage of audio, video, and motion graphics!
Link: Watch Video on Apple.com
Tags: apple, coldplay, motion graphics
Topic: Motion Graphics
Creative Dialogue
4 Comments |[ Add Comment ]
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Arthur Cherry
on June 03, 2008 “Graphically I think this spot works. I do agree that the design is beautiful, but I don't like it. I don't because it doesn't seem like it fits the style of the album. Its so Apple iTunes and doesn't really make me want to buy the album. It just seems more for Apple and not Coldplay. Good thing I already bought the album. ” |
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Kevin Sweeney
on June 03, 2008 “I haven't listened to the album so I can't make judgement on that, but I think the ad itself technically "is" for Apple. The way I interpret it, Apple is saying "Like Coldplay? So do we, and their new album is exlusively on our service", not "Hey! We're Coldplay and you can get our new album on iTunes"” |
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Arthur Cherry
on June 04, 2008 “I totally agree with you. The Apple graphics are pretty awesome. I do find it interesting that they don't do this for a lot of artists. Have they done this before for a specific artist?” |
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Kevin Sweeney
on June 04, 2008 “I remember seeing one for Eminem that had a bunch of graffiti effects, and then there was the one they did for U2 that ran for awhile. None really stood out...” |
