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Off Book: The art of film and TV design

Link: http://www.pbs.org/arts/gallery/offbook-s2e4-titles-filmvideo/offbook-s2e4-titles-filmvideo/

PBS Arts Off Book takes a deeper look at Film and TV title credits and their designs.

The featurette includes Peter Frankfurt and Karin Fong (Imaginary Forces), Ben Conrad (Logan) and Jim Helton, director of Blue Valentine.


Conrad talks about the marriage between type and image in Zombieland in a brief interview with the film Art of the Title.

The credits are either the first or the last thing we see when we watch a great film or TV show, but the complexity and artistry of title design is rarely discussed. Creators of title sequences are tasked to invent concepts that evoke the core story and themes of the production, and to create a powerful visual experience that pulls the viewer into the film's world. In this episode we hear the stories of some of the most inventive people working in the field, including the creators of the iconic Mad Men sequence, the hilarious Zombieland opening and "rules" sequences, and the stirring end credits from Blue Valentine.