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Superbowl XLV Commercials Preview - mini Darth Vader for the win

It seems that the biggest ad so far before the Superbowl is “The Force” :60 spot, created by Craig Melchiano and David Povill for Deutsch LA (the agency who took over the VW account after Crispin Porter + Bogusky).





Spoiler: The spot features a child dressed up as Darth Vader using the force (with some help from his parents).

Other confirmed Super Bowl commercials include: 

• Stella Artois beer will use Adrien Brody as a ’60s singer.

• Time reports that the office-worker chimpanzees are back for CareerBuilder.com. This time they’ve learned how to drive.

• Tire company, Bridgestone, shows off the dangers of "Reply-all."


• The AP reports that Justin Bieber and Ozzy Osbourne star in Best Buy’s Super Bowl commercial, a first for the electronics company.


• Eminem will be a puppet in a Lipton Brisk ad, and the brand will have 3 fan-made spots.


• Snickers will go the comical route as usual, featuring an unusual Roseanne Barr and Richard Lewis.


• And, Kim Kardashian will speak for Skechers. (Really?)