TheDieline.com was founded by Andrew Gibbs, a senior packaging designer in Southern California. “I started The Dieline because as a packaging designer, I wanted a resource where I could go to see the latest design trends and styles. When he realized something like that didn’t exist, The Dieline was born.” The Dieline was launched in January of 2007, and has quickly become the web’s leading packaging design blog. “Product packaging not only secures and protects a product, it is the direct link between the brand and the consumer. It is what determines if a product will be a success or failure. Packaging plays a pivotal role in influencing a consumer’s perception of the brand and product.” TheDieline.com defines good packaging and is the ultimate resource for packaging designers in the field.