Today London unveiled their new logo, brand look, and tag line for the 2012 Olympics. I must say that I am undecided on the logo by itself. However, the new brand imagery is vibrant and inspiring. The new tag line is great "everyone's 2012". This tag line is reinforced by allwoing poeple to download and manipulate there own brand imagery. Check out the new London 2012 website, for videos that explain the brand, and to look at what may be one of the most interesting and original examples of branding.
I have been reading more about the drama surrounding this logo. According to English publications the majority of the English dislike the logo. The Mayor of London wasn't consulted on the logo in anyway (Why not?). The brand launch video has caused epileptic seizures in some viewers (despite english regulations preventing such imagry from being broadcast), To top it off the head of the organizing committee is color blind. While I still think the brand imagery is fresh and imaganitive, perhaps Wolff Olins pushed the logo a little to far conceptualy for the general puublic, and didn't give the city of London the prominence it should recieve.