TOPIC / Exhibitions
All of the winning entries are placed in a tall bookshelf towards the front of the exhibition space at the AIGA National Design Center. Seeing the winning book entries on the shelf seemed to be an appropriate touch. A highlight for us was flipping through the giant SVA Undergraduate Catalogue
). But, the winning cover design entries got lost on the shelf since they were cut down and mounted. Below are a few photos from opening night:
*The AIGA includes an expanded note on the subject of 41 vs. 50 in the catalog. Here is an excerpt from "Disobeying the Brief," written by juror Franc Nunoo-Quarcoo
"The 50 Books/50 Covers" jury, after two days of respectful deliberation and rounds of selections, decided to defy the assumption that the sum of our efforts should add up to 100. That decision—made with a clear understanding of the rules as well as the potential reaction from AIGA members and the design community—provided the fodder for intense discussions. However, as AIGA executive director Richard Grefé explained in one online forum, "AIGA has never set a quantitative target over a qualitative judgment and we respect the jury in deciding where the threshold falls in meeting a consistent standard in their judgment." The jury's choice of 41 covers from the pool of work entered represents the best ideals of the democratic process, in that the integrity of the process was proven to allow for an elasticity of application. All in all, it was not the lack of good, even superb work submitted for the competition, but rather the melding of individual thoughts on what qualifies as selectable..."