I was lucky enough to be in London when this exhibit was going on back in 2003. It was interesting to see quicksilver macs, imacs, and the like behind security glass. I personally thought that the isub was fantastic.

There are few products which are such a personal, direct expression of an individual. But for me Apple = Steve Jobs. Even if Ives currently is the form-giver to the box, Steve remains the guru-prince who is the mastermind of the entire user experience and culture. I met him once (when he was running NeXT) and Jobs was indeed charismatic and well-schooled in design itself.

Oh, but I should add that Jobs is not a guru alone on the mountain. He has had his enablers like Woz and programmers like Bill Atkinson whom I mentioned earlier. In the same way that McLuhan brought together the ideas of others into one bright point, so does Jobs.