A beautifully designed website the tackles a new way of looking at type, interactivity, data consumption and the way type lives on the web. I spent over an hour the first time I visited the site and was inspired by the seemingly light footprint of the programming. Everything loads so fast and is quick to react to the user's input. The design remains simple and yields a non distracting front to allow the essence of their philosophy to chime through. The weight area was quite interesting to see how the same word in different type faces compared. It really gave a new persepective on how much information is viewed in terms of weight-valued letterforms.