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experimental jetset

Link: http://www.experimentaljetset.nl/archive/index.html

Since it was co-founded in Amsterdam in 1997 by Erwin Brinkers, Marieke Stolk and Danny van Dungen, EXPERIMENTAL JETSET has emerged as one of Europe’s most inventive graphics teams through projects in the cultural, music, fashion and publishing sectors.

Citing influences such as “punk, the Situationist International, Godard, Kubrick, the Dutch Provo movement, Frankfurt School, De Stijl, the Beatles and conspiracy theories”, Experimental Jetset is a team of three graphic designers working together in Amsterdam.

After meeting as students at the Gerrit Rietveld Academy in Amsterdam, Erwin Brinkers, Marieke Stolk and Danny van den Dungen co-founded Experimental Jetset in 1997. They have since worked for clients such as Droog, the PTT and Stedelijk Museum in the Netherlands as well as Centre Georges Pompidou, the Purple Institute and the fashion store Colette in Paris.

Believing that there should be an inner logic to graphic design, Experimental Jetset develops a coherent system for each project and then imbues it with an idiosyncratic combination of references to modernist design, typified by the use of the well-known typeface Helvetica in the We Are The World catalogue for the Dutch Pavilion at the 2003 Venice Art Biennale, and pop culture illustrated by the deadpan slogans on the Been There Done That series of wristbands.