Over the years I have accumulated a good library of work in the motion industry, for the purpose of putting together a "history of design in motion." In doing this, I find the MoGraph community incredibly fascinating - not so much the practice itself, but its impact on Western (and even global) culture. Studios and designers in this industry maintain a different dynamic than their Design cousins; Print, Environmental, Inustrial, and Interactive, in that the survival of those working in the MoGraph industry are dependant upon "trend-setting" practices. In fact, they have perfected the art of "I lead, you follow."
Essentially, this is what happens when your "design" has instant distribution to a massive, highly dedicated following. The opening graphics to ABC's "Dancing with the Stars" may not be ground-breaking design, but Millions of people are exposed to it on a weekly basis. The shear power of this exposure ultimately defines design amongst the masses. Trends are set, and other mediums are racing to follow suit.
This stikes a bad tone for those designers who strive to express culture - as opposed to simply making it "sizzle."