| December 02, 2007
Back in June, I commented over on Design21 about an issue of Creative Review that caught my eye - still impresses me today.
Amazing. I was wondering through Marylebone Station in April this year, on my way home from a long day. I am thinking "green" when I spot the front cover of April Edition of Creative Review (Vol.27, No.4). 'The "It's about time we did something about sustainability and the environment" Issue'.
Creative Review is quoted to have a carbon footprint the 'equivalent to 1.17 tonnes per month'. Stunning concept for a design magazine I usually flick through in the newsagents, but had stopped purchasing over other leading creative publications (shame on me). The cover of the magazine, well "not the cover" is conceptually brilliant - the magazine this month comes in a polythene bag with the words 'RECYCLE ME" on them. Simple, and stunning.
"Producing a magazine doesn't seem particularly, er environmentally friendly... Fair comment - though we've made a few changes in the way we've produced this issue. There's no cover which saved 8,700 sheets of SRA1 paper, enough to cover half a football pitch. Pages 3, 4, 41-44, 83 and 84 are all printed on Cyclus, a paper made from 100% post-consumer waste, The subs cards and photographers cards are printed on remnant stock. We've been on something of a learning curve. Our text stock is PEFC certified and, our supplier assures us, comes from well-managed forests. We are investigating the provenance of our paper further and, if we are not satisfied, we will change our stock as soon as is practicable."
Featuring articles on Thomas Matthews and The World Changing Project. What a refreshing insight and dedication to the future of the design world. Thank you Creative Review for refreshing my world of the impact of designers, as much as design.
(Bow of the head).
Link: Creative Review: April 2007
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