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This video by KarmaLoop gives a quick glimpse into the products and creativity behind the Tokidoki brand and its co-founder and Creative Director Simone Legno. The Tokidoki brand which means “sometimes” in Japanese, was started by the Italian artist Simone Legno (now residing in LA), with Pooneh Mohajer Arnold (Hard Candy co-founder) and Ivan Arnold.

(I have a little Tokidoki cactus pup (like the image above) decorating my workspace...I love blind boxed vinyl toys). Now I am looking forward to the release of Captain Coco from the Tokidoki Cocommando line of vinyl toys.