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Campbell's vs. Progresso Soup: The Ad War
| November 18, 2008
Link: Colbert Report on HULU
| November 18, 2008
I saw Stephen Colbert poking fun of the attack advertisements for Campbell's and Progresso on the Colbert Report last night. These ads are hilarious when seen side by side. Hope you like MSG...
(BBDO Worldwide NY handles the Campbell's ads. Saatchi & Saatchi works on the Progresso account)
The ads seem a bit on the vicious side. But if this is what it takes to remove MSG from a soups on the supermarket shelf, then it's not without results.
Back in 2001, the two companies dealt with similar attack ads.
more on this at BrandWeek:
Link: Colbert Report on HULU
Tags: advertising, humor, video
Topic: Advertising
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