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Sopranos Branded Design for Old-Fashioned Italian Soda
| November 15, 2008
Link: DrinkSopranos.com
| November 15, 2008
It was a little surprising to find Sopranos branded soda with alcoholic sounding names at the local deli down the street. At first we thought it might've been the clever (and illegal) marketing of a company trying to capitalize on the name recognition. But, when the glass bottle is turned around a nice and large HBO logo solves the query. (there are also wine bottles branded with the Sopranos name)
Imbibe teamed up with HBO to bring three flavors of old fashioned Italian soda: Amaretto, Chianti, and Limoncello. The sweet sounding flavors are free of artificial ingredients and high-fructose corn syrup. Today was the first time I saw these sodas but they officially launched in the marketplace back in June 2007.
I haven't been able to find the name of the studio responsible for the bottle design yet. But here is a commercial for the Sopranos soda line created by Bishop Animation:
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Link: DrinkSopranos.com
Topic: Packaging
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