On June 29th, the new LEGO store in New York City opened to the public and was swarming with parents and kids. Most of them eventually ended up waiting in a long line to purchase items, and I saw lots of kids holding boxes of Toy Story 3 LEGO sets. There were also interactive activities outside of the store such as helping to build a 15-foot LEGO apple.
One of the best parts of the new space are the LEGO brick shaped lights and the random LEGO scene installations. The LEGO display of Rockefeller Center was especially impressive.
As part of the grand opening celebration, the first 500 customers to make a purchase of $35 received a I LEGO N. Y. t-shirt and souvenir LEGO brick. The design of this is suspiciously similar to the cover of Christoph Nieman's I LEGO N.Y. book. Which came first?
The new store is located at 620 Fifth Avenue in NYC.