Added : May 24, 2010

Last Updated: November 16, 2010

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TOPIC / Book Cover Design

"The Twenty Irrefutable Theories of Book Cover Design"

"The Twenty Irrefutable Theories of Book Cover Design"

At AIGA's Small Talk No. 7, UK-based book cover designers Jon Gray and Jamie Keenan shared honest insights from both their freelance and in-house experiences in the book publishing industry. The format of the lecture was filled with humor as the two hosts presented "XX: The Twenty Irrefutable Theories of Book Cover Design (Or How We Learned to Stop Worrying and Love the Kill Fee)." I was hoping to find a video of the talk online, but so far no such luck.

Jon Gray and Keenan will also be speaking among a great line-up at the upcoming Cover Design Conference held at The British Library on June 10th, 2010 (wish I had an excuse to be in London...).

Below are the twenty theories Jon Gray and Keenan discussed, simplified here to just the headlines. The abridged notes are so much less amusing sans the image slideshow and brilliantly talented and funny speakers. I was too busy trying to not miss the next slide or anecdote and took lousy notes.

i. Face Theory

ii. Association Theory

iii. Type as Image Theory

iv. Overdetermination Theory

v. Ringfence Theory

vi. Zoom Theory

vii. Encapsulation Theory

viii. Utilitarian Theory

ix. Molecular Theory

x. Unheimlich Theory

xi. Absent Presence Theory

xii. Toy Theory

xiii. Method Theory

xiv. Jiu Jitsu Theory

xv. Combination Theory

xvi. Navigation Theory

xvii. Turd Theory

xviii. Iceberg Theory

xviv. Maximalism Theory (a.k.a. More is More)

xx. And Finally...Theory: Fluffy Kitten


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