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It was a happy discovery to find a quick link via swissmiss for a new animated short film for the NZ Book Council. The use of paper-cuts and books as the medium for the animated sequences reminded me immediately of the This Is Where We Live animation for 4th Estate books. But, the 2-minute stop frame animated promo, Going West, still is impressive and uniquely beautiful.

"A scalpel has brought to life a classic Kiwi novel in a compelling ad produced by Colenso BBDO for The New Zealand Book Council. Colenso BBDO was briefed by The New Zealand Book Council, to develop a piece of film that would inspire more New Zealanders to read more books. Colenso worked with Andersen M Studios in London to develop a concept that would show Maurice Gee's classic novel, Going West, coming to life through hand cut ‘pop up’ scenery springing up from the pages..." —via press release from New Zealand Book Council