Jacket of "The Gone-Away World" by Nick Harkaway

Link: http://astore.amazon.com/designrelated-20/detail/0307268861/103-2451633-8214242

During this week's scan of the new titles on the shelves, the jacket for The Gone-Away World instantly caught my attention with its hot pink and green colors. But upon closer look, the jacket was made with a fuzzy felt-like overlay. I've seen this kind of treatment before straight on a book (such as paper over board) but never on a dust jacket. The felt overlay is even used for raised type on the spine, and an extra accent on the Knopf logo on the back flap. Without knowing anything about this new title or author, I coughed up the money to buy a new hardcover on whim. It is borderline tacky, but the gimmick worked. The funniest part was the reaction received by the sales person ringing up my order. She said "Oooh, feel that! Its felt, how cool." And then she proceeded to show off the book to the cashier next to her.