TOPIC / Animation
This animated commercial for United
aired during the Beijing Olympics opening, and is my favorite ad to air during the show so far. "Sea Orchestra" is a collaboration between the artist Ree Treweek
and Jannes Hendrikz
(Shy the Sun associated with The Black Heart Gang
). The music was played by the L.A. Philharmonic Orchestra, with Robert Redford as the voice actor. This animation is just one
commercial in a series of artistic ads aimed to change the public’s perception of United Airlines’ brand.
“The warm ads show business travelers’ success stories using traditional hand-drawn animation rather than today’s computer-generated images. They are set to George Gershwin’s Rhapsody in Blue, United’s theme for 20 years.” —from a USA TODAY
article back in 2004.