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| January 12, 2008
In the January/February 2008 issue of Communication Arts, I discovered the design work of Turner Duckworth studio (though most people will easily recognize their packaging and branding design for a few popular brands including Coca-Cola, Amazon, and Jamba Juice.)
In particular, I like their packaging design system for Waitrose supermarkets.
Turner Duckworth consists of two studios, operating collaboratively across two continents. David Turner heads up the office in San Francisco, California. Bruce Duckworth runs the office located in Chiswick, West London. An interesting anecdote from the CA article, says that the London office they occupy (a 100-year-old building) used to house a factory that made wallpaper for William Morris.
excerpt from article
Duckworth acknowledges that simplicity is the buzzword of the moment, but believes, “If you can strip everything unnecessary away, you are sure to communicate the most important thing.”
Link: Brand Identity and Packaging Design
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