Today I picked up the 50th anniversary issue of GQ (which is not my usual choice of reading). The editorial design caught my attention---and a decent portion of the content. My favorite are the spreads showing the history of GQ visually through its covers. I know very little about the history of this iconic brand. There are quotes from Gay Talese, Steven Heller, Domenico Dolce and Chip Kidd (to name a few), which are direct commentaries on specific cover designs. Its also interesting to see the evolution of the GQ masthead. I think that each rendition of the logo did a wonderful job of capturing the aesthetic of the given era.
Here is Milton Glaserâ€™s critique of the
cover image included with this entry:
â€œThe idea of putting a profile and nothing else on the cover is refreshing compared to the fussiness of what followed in design. Maybe its all in the hatband.â€
â€”Milton Glaser, graphic designer, co-founder of
New York magazine