| March 31, 2008
Here is a piece about politics and food safety. The author stated about the design mission for this book, "(Safe Food) is about the politics of food safety. It deserves an intelligent, inviting, attractive cover centered on food and, if at all possible, politics. It should not convey dread." The designers at Volume Design, Inc. stated that the book's main question was "is packed fruit really safe?". The designers also mentioned that when they first received the ARC it was shrink-wrapped in plastic, they then requested that the bookstores keep the shrink-wrap on when displaying.
A theme to this (and several other designs) is the concept of treating a cover as if it were another display surface. Something I appreciate about this cover is that it is extremely simple to understand. I do not see how politics is conveyed (I do not know how much this matters). It also seems that the food label is under designed to match the aesthetic of a simple supermarket.
Shrink wrap on ARC=happy accident.
Designers: Adam Brodsley, Eric Heiman (Volume Design, Inc.)
Typefaces: Helvetica, OCR-
Tags: aiga, book cover, book jacket, design, safe food
Topic: Graphic Design
Creative Dialogue
2 Comments |[ Add Comment ]
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Nate Salciccioli
on March 31, 2008 “Yummy. It's great you found all this "inside the design" information, too.” |
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Tim Green
on March 31, 2008 “This also seems to reference the Alar scare of the 80s. A nice way to create some tension with the title, if I understand this correctly.” |
