If you haven't seen this magazine, do yourself a favor and pick it up. Amazingly creative and wonderful to look at and read. A real treat.
LEMON is a new, twice-yearly publication that stakes its claim at the intersection of 60s/70s Pop and 21st century hyper-culture. Lavishly illustrated with specially-commissioned work from vaunted artists and fresh talents alike, each edition presents readers with a richly detailed and thematically-focused experience. Editorially, LEMON is vintage LIFE re-imagined for a sophisticated contemporary audience, with intricacies and lavish production values conspiring to create a print experience rare in the world of magazines.
Each release contains uncommon coverage of intriguing personalities rarely featured in more conventional publications. Surprises are the stock-in-trade at LEMON: elaborate spot varnishes grace covers, and specially-formatted inserts exude the scent of citrus. Music coverage is served up in a richly-textured graphic novel format, rendering musicians as comic book heroes who recount personal experiences in-line with the issueâ€™s theme. INTERVIEW Magazine was never this much fun!
Todayâ€™s publishing landscape is dominated by mega-corporate titles that trade increasingly on uninspired fashion spreads, celebrity culture, and the cross-marketing of Hollywood properties. While valid entertainment fodder, that spectrum offers shrinking opportunities for a growing audience that craves a more authentic and engaging experience. Independently owned, published and exquisitely crafted, LEMON speaks to and for a culturally curious and creative consumer. A true grassroots enterprise, LEMONâ€™s design and content are driven by gut divination and a singular innovative impulse. LEMON aims to upend category expectations by creating commercially viable products of immediate appeal and lasting value. At its core, LEMON is socially and culturally aware, positive and inclusive. Humor and beauty, commerce and craftsmanship all find a home between our pages.
PUBLISHED BY GUM
LEMON is the very latest creation from Kevin Grady and Colin Metcalf (www.GradyandMetcalf.com), the duo responsible for the award-winning art and design collectible GUM. GUM debuted in January 2003 to fanatical praise and rapidly sold out, and GUM2 premiered a year later to a similar response. As CBS Radio raved, â€œIt must be seen to be believed like something youâ€™d find in a museum shop on Jupiter. Rod Serling meets Andy Warhol meets Willie Wonka. Four Stars.â€
Grady was previously the Design Director at Arnold Worldwide, working on the agencyâ€™s Truth anti-tobacco industry account, and Metcalf co-founded RES, the landmark entertainment festival and magazine. The LEMON editorial team is completed with designer/artist Adam Larson, comic-magazine guru Ian Sattler and writer Robert Bundy.