With all the fuss about the recent London 2012 logo (which has grown on me... slowly) and the replacement of the Chicago 2016 logo. I thought this might be interesting.
Madrid Spain has been having a competition to design the 2016 Olympic bid logo. They are now having a public vote to determine which of the ten logos will survive the cut. The top three will then go in front of a delegation from the organizing committee, they will then choose the logo to represent the bid.
It seems they are going to great lengthes to publisize the competition as a way to gain public support. They may also be using this competition to make sure they don't have problems like London or Chicago. Some of the ideas are fantastic, others I am not a fan of, either way it makes me think.
UPDATE:
The winning logo is the hand with multicolored fingers and the black M in the palm of the hand.
Link: Madrid Olympic Logos?
I was looking through my collection of design books I came across "A Brand Apart" by Joe Duffy. One of my favorite books to read. I loved how the format of the book is based around interviews and conversations about the challenges and inspirations behind brand design.
I then took a second look at the logo for Duffy & Partners. I had a newfound impression of the "d" and "p" letter forms. It seems that they could be interpreted as being thought or word bubbles having a conversation. Then again this dialogue could just be in my head.
P.S. There website is worth a look I love how they places the work front and center.
Link: Duffy & Partners
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abstract art athletics bad brand change city climate colts contests corporate branding design drawing duffy enviroment good graphic graphics green id identity illustrator interactive joe duffy large logo olympic pledge police print pro bono small tool unique vector art web app website work
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